You ran the ad. You paid for the lead. And then — somewhere between getting the notification and calling them back — they hired someone else.
It wasn't price. It wasn't your reputation. It wasn't even the other guy's sales pitch.
78% of buyers hire the first contractor who responds. The average contractor takes 47 hours to follow up. By then, the homeowner has already signed with whoever picked up the phone first.
This diagnosis shows you exactly what that number is. In 60 seconds. Free.
Every dollar you spend on Google Ads, Facebook Ads, door knocking, yard signs — any of it — assumes someone is going to follow up fast enough to close the job.
If your follow-up is slow, you're not just losing jobs — you're paying to send leads to your competitors. Every slow response is a referral fee you didn't mean to pay.
The contractors winning right now aren't spending more on leads. They're responding faster to the ones they already have.
"Austin installs windows and doors in Cincinnati. Same leads, same market, same budget. We fixed his follow-up speed and he booked 9 out of 10 leads last month — without answering a single call himself."
— Shane Meenach, CrewMotiveAnswer 5 questions about your business. We'll calculate the exact dollar amount slow follow-up is costing you every month — and show you what fixing it would put back in your pocket.
Calculating Your Number
Running your numbers against industry benchmarks...